A smart marketer of a small property advertises in Caribbean Travel and Life with a 1/3rd of a page every issue. Recently he called and said that he thought it was going to be a difficult summer. So he increased his ad size from a 1/3rd to a full-page and advertised a summer promotion.
Very good occupancy, very good REV/PAR and very good advertiser in Caribbean Travel and Life…
It’s not a coincidence!
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