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Looking for Apples?
Look in an Apple Tree!

It sounds elemental but you'd be surprised how many marketers forget that simple truth.

I read an article the other day about Yahoo partnership with 50 local newspapers to target niche markets...Hello?

That is what Caribbean Travel and Life has been doing for 25 years! Caribbean Travel and Life is highly targeted, focused and efficient. With over 500 pages of Caribbean Travel Editorial every year the advertising is read with equal interest to editorial. -That's a lot of Apples! We could make a pie.

-Go for the Core!

Caribbean Travel and Life is core marketing. The beauty of core marketing is that it costs less and produces more per dollar invested. Increased returns on your marketing programs is especially important when things are diffcult and markets are not expanding.

Especially when times are hard, the core markets still go to the Caribbean. And nobody ever bought a magazine off the newsstand about Caribbean Travel unless they were planning a Caribbean vacation.

Who is the Caribbean Travel and Life Reader?

I was doing some research recently trying to define who Caribbean Travel and Life reader actually is...

84% are traveling to the Caribbean in the next 12 months. Average spending on their last trip was $4,338.

On a recent web poll our 81% of our readers said that their Caribbean travel plans would be unaffected by current economic troubles

On recent web poll 74% said they would be unaffected by reductions in flights and nearly 30% said they would go even if they had to swim

After the 9/11 tragedy 82% said they will have to pry the umbrella drink from my cold dead hands before I’d change my plans… This is who our reader is!!!!

Especially in these times, it’s important to remember that nobody ever bought a Caribbean Travel magazine unless they are traveling to the Caribbean. Smart travel marketeer’s fish where the fish are…

CT+L is more valuable than ever before

Advertising in Caribbean Travel and Life is more valuable today than ever before. Today consumers are more powerful than ever before.

Your ad is a direct invitation to consumers. Your web site and the Caribbean Travel and Life web site compliments, enhances and your advertising. A little advertising on Caribbean Travel and Life goes a long, long way.

CT+L verses Google

Google makes such a big deal about searching. Caribbean Travel and Life readers are all searching and yearning for Caribbean Vacations. 84% tell us they will visit the Caribbean in the next 12 months.*

Google is like the yellow pages. Caribbean Travel and Life is a marketplace. CT&L captivates, motivates and engages readers. CT&L informs, entertains and inspires. Motivation creates response. Search is just search.

*2006-2007 Readership survey Walker Communications NY NY

Marketing 101 and 102

Magazines are the most effective off-line media for driving traffic to web sites* Driving traffic to your site is marketing 101.

Marketing 102 is a real connection and long-term relationship with the reader/viewer/your guest. Caribbean Travel and Life creates an environment of trust and friendship where connection and long term relationships are encouraged.